Informa is a leading international events, intelligence and scholarly research group who came to Polar with the idea to create a series of bespoke illustrative animations, as well as an A4 report on digital adoption.
The Polar team developed storyboards and vector graphics that complimented the existing Informa brand. The artwork pushed through creative boundaries to make it feel fresh and exciting. For practicality, illustrative touches and infographics were added to pull important, technical information.
Due to the high number of views the animations and documentation received, Informa commissioned a further 4 videos in the same quarter.