The brief was to deliver an international corporate rebrand that aligned with Strix’s vision, mission and values, in a streamlined, recognizable way.
Strix is best known as the global leader in the design, manufacture and supply of kettle safety controls. They also provide complementary water temperature management components, appliances, and water filtration products.
Polar worked with the marketing and brand team at Strix to reinvent their historic brand.
A key part of this rebrand was to ensure the brand remained recognisable as a heritage mark and as a corporate IPO, as well as retaining its owl motif. Polar guided the team through a number of potential avenues, fine tuning a route that both met the original brief and exceeded the clients’ expectations.