Sagic provides general insurance products to families, businesses, and church organisations across the UK. They distinguish themselves as an ethical insurance partner deeply committed to uplifting communities and individuals. Recognising the need to re-align their existing brand with their unwavering values and also wanting to move themselves into a more contemporary era, Sagic entrusted Polar with the task of revitalising their existing brand identity and website. Our challenge was to effectively convey the warmth, empathy, and integrity that defines Sagic's character while simultaneously modernising their visual aesthetics and communication approaches.
Working closely with Sagic, it became clear their brand needed a contemporary update to align with their ethical values and personable approach. We crafted a custom logomark with unique ligatures for a deeper connection and unity. The colour palette blends heritage with modernity, complementing The Salvation Army's iconic red, with whom Sagic has historical ties. We honoured their 1909 heritage by incorporating elements from the original Salvation Army Crest into a graphic stamp, symbolising Sagic's enduring legacy. We also designed a website to seamlessly integrate with the new identity. Our ongoing partnership with Sagic includes brand activation and monthly design support, witnessing the brand's exciting transformation and growth has been a pleasure.
Polar were prompt, clear, creative, knowledgeable, and engaging. We're confident with our renewed image, purpose, and direction. Now, we can positively look forward in a crowded market.