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Wagtails
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Polar
Where every dog has its day.
The Brief.

Returning off the back of a strong recommendation, the new startup Wagtails were looking to establish a strong brand identity that would be suitable for national scalability. The team were hoping to achieve something fun and creative while maintaining the values and vision of Wagtails.

Client
Wagtails
Sector
Pet Care
Services
Brand Identity • Messaging • Tone of Voice Design • Illustration • Website Design
What we delivered.

Over a number of months, Polar worked closely with Wagtails to guide them through several creative routes. The concept they decided on delivered a perfect blend of corporate and local appeal.

Wagtails’ supporting assets were especially important to them and included a range of illustrations, imagery and content, as well as a new website.

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Lee and the team did a great job in helping us develop our branding. The process was well structured and thorough. Their designs were excellent and we are delighted with the final outcome

Luke Hurley
Co Founder

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