Search Engine Optimisation Agency

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Looking for a professional Search Engine Optimisation agency? Our team of experts are committed to improving and maintaining rankings on organic search engines for our clients.

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Search Engine Optimisation Agency

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Looking for a professional Search Engine Optimisation agency? Our team of experts are committed to improving and maintaining rankings on organic search engines for our clients.

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Our search engine optimisation services.

Innovative SEO for Your Website

Search engine optimisation (SEO) is an often untapped marketing channel that can help businesses to better reach their target online audience. At Polar Creative, our Search Engine Optimisation agency work to improve your search engine visibility in order to drive highly relevant traffic to your website. From there we ensure that everything is in place on your site to provide the best possible chance of converting the increased traffic into more leads, enquiries and sales. SEO is always evolving and requires a knowledgeable, experienced Search Engine Optimisation company to deliver results that last – and that’s where we come in.

SEO stands for Search Engine Optimisation. This is the name given to the practice of demonstrating to search engines that your content is the best and most relevant out there for your chosen topic. This is done by ‘optimising’ your website with high quality, well planned, on and off page SEO methods that will work together over time to increase the quantity and quality of traffic to your website through organic search engine results.

What are the benefits of SEO?

SEO is an important part of any online digital marketing strategy, but it does not deliver immediate results. It is a long-term strategy that requires patience, time and investment. However, SEO is well worth the effort and can yield benefits such as;

Improve your website rankings (where they appear in search) in Google
More targeted and relevant visitors to your site with customers who are actively searching for keywords relating to your business offerings
Leads to a better user experience
Results to higher conversion rates
Helps establish and build brand awareness
Higher rankings in Google search will create more traffic to your site
Can give you an advantage over your competitors

Why is SEO important?

Whilst social media, paid advertising and other online platforms can help to generate some traffic to your website, the majority of your online traffic will often be driven by search engines.

When most people use a search engine to find something it is because they need something – this might be information, a product or a service. SEO helps to inform the Google algorithm of your sites relevancy to chosen search topics which in turn means that people can easier find websites that are most relevant to them.  Optimising your website helps to deliver better information to the search engines so that your content will be properly indexed and displayed within the search results – to better reach your customers.

Before we begin to implement any SEO strategies we will audit your websites current set up to get a better understanding of what is currently working and what is not. This allows us to better identify key areas and make the vital changes needed to improve your site.

We spend time researching your competitors in order to ascertain what is working for them by analysing their content, SEO strategies and link-building.

We create long term strategies that will map out our goals for your SEO over time. This will often involve tackling the most critical areas that will have the biggest impact first such as website load times and editing content as well as offsite SEO like link-building.

Content is a crucial part of any SEO campaign and is often the area we find is lacking the most. Using our detailed research and following conversations with you, we will update your websites with high quality, fully optimised content that informs both your customers and the algorithms all about your business.

SEO isn’t something that can be done in just a few hours as a one off, it takes time, patience and investment to achieve great results. Because Google are constantly changing the algorithm and the way they rank websites it means that the goalposts are always moving. We keep on top of the latest SEO requirements to help make the necessary improvements to maintain website rankings.

We use Google Analytics to provide our clients with easy to understand reporting that clearly shows them things such as – where their website visitors have come from and how many conversions were obtained through each marketing channel. This information also allows us to identify areas that might need improvements to lower things such as bounce rate and increase your conversion rate.

start your project today

Tel: +44 (0) 1245 471706   |    Email: hello@wearepolar.com

Essex: The Old Brewery, Great Baddow, Chelmsford, Essex, CM2 7JA   |   London: Kemp House, 152-160 City Road, London, EC1V 2NX

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