Animated online explainers

Informa Financial Intelligence, London, UK

Informa, having previously worked with Polar on a number of print marketing materials requested the option to develop a new visual style in the form of a social media animation. Loving a challenge, the team set about developing storyboards and vector graphics to complement the existing Informa brand but keeping things fresh for a social media audience.

The resulting work can be seen below. Polar helped not only story board these animations but also designed, developed and animated them to their final form. The ads have driven traffic to key lead gen pages and feedback has been very positive.