The Latest Trends In Design Technology

What has 2017 taught us about web design? It’s all about user experience – and these innovations are central to meeting this design goal.are a great foundation in local area marketing.

Anyone involved in the world of web design knows how fast-paced the industry is, and 2017 has been a year full of change. Providing a quality user experience is a central focus of web designers at the moment, who are looking to serve both the customer in charge of maintaining the web files, as well as visitors to the finished site. This can be accomplished by using a variety of innovative technologies as well as embracing the latest trends in design. We take a look at some of these here.

Responsive Design
Since Google’s mobile-friendly algorithm was rolled out in May 2016, site owners have increasingly understood the importance of hosting a version of their site which is compatible with mobile devices. While the original trend was for designers to build a separate site for desktop, mobile or tablet, this has proven a difficult strategy to maintain as SEO techniques need to be applied across all variations of the site. Equally, with changes in browser sizes, screen sizes and mobile environments, the static web design isn’t sustainable in the long term. This is why web designers in Essex have been using responsive sites instead throughout 2017. Responsive CSS code allows a single website to be adapted to the user visiting it, so there’s only one environment to maintain.

Illustrations and Typography
There are many ways for companies to develop brand recognition, but one of the latest trends used by web designers is to use bespoke illustrations which helps to convey the brand’s personality and grab the attention of potential leads. Additionally, as computer monitors improve, new typography techniques are also advancing and it has been possible for companies to make a powerful connection with their reader with the clever use of font styles.

Virtual Reality
Synonymous with video games, virtual reality has also been combined with websites in industries such as real estate or golf. Users are able to take a VR tour of a property or golf course which has enhanced their viewing experience. Those already utilising VR technology are reporting a boost in sales, so this is a technology that is bound to be used increasingly by marketing strategists throughout 2018.

Artificial Intelligence
With the AI market expected to rise to $153 billion by the end of 2018, this technology trend is not expected to slow down anytime soon. Tech giants such as Google, Facebook and LinkedIn have already embraced artificial intelligence and use it for solutions such as facial recognition which enable web platforms to act a little bit more like humans do. What is making this tech really interesting, is the announcement by Adobe that they’re applying machine learning to graphic design and tasks such as photo cropping and designing web pages will be able to be automated by the computer, rather than requiring the human interaction of a designer.

Who knows what trends we’ll see in 2018, but if 2017 is anything to go by, then it’s bound to bring even more change to the web design world.

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