At the start of each month, we talk to you about a project we have been working on and introduce you to the clients involved. This month is no exception. We’re going to be introducing you to Teledyne e2v and the amazing team of people who are responsible for delivering excellence in design, manufacture, service and support across their core range of technologies and market areas.
So, who are Teledyne e2v?
Teledyne e2v are a global manufacturer who are based in Essex and form part of the Teledyne Technologies group of companies. The team at e2v specialise in designing, developing and manufacturing technology systems, as well as components in healthcare, life sciences, space, transportation, defence and security and industrial markets.
The Design Approach
Having recently been acquired by Teledyne, e2v wanted Polar to develop a contemporary visual style for their in-house marketing collateral. After a number of in-depth meetings, the team came up with a concept that could be used to create a professional visual style. After a couple of review sessions with e2v, this style was then incorporated into a number of different materials, including new designs for White Papers, Brochures, Posters, Exhibition Graphics, Digital Displays and Guidelines, all of which could be used across Teledyne e2v’s global locations. All the materials have been aligned to e2v’s minimalist branding and incorporate the white, blue and black that are used throughout their multimedia.
Hayley Spalding, the Marketing Communications Manager at Teledyne e2v said: “We wanted to create a cohesive, engaging and flexible set of guidelines for our brand. Polar worked closely with the communications team to create a set of visuals to ensure brand alignment across all customer touch points. As a result, we now have a future-proof and beautifully designed set of collateral, created both to budget and on-schedule.”