It’s officially 2018 and after consuming one too many sausage rolls over Christmas, we feel we’re finally ready to reflect on what an amazing year 2017 was for the Polar team. On top of all the truly incredible clients we have worked with, we managed to win two awards at the 2017 Essex Digital awards, welcome Bear to the team and, at the tail end of 2017, set up our new sister company, Polar Print.
So, who is Polar Print?
Polar Print is our Essex-based sister company who specialise in printing high-quality marketing materials for a range of businesses. The team at Polar Print are experts in understanding client needs and conveying their message through print. The designers have a wealth of knowledge in all areas of print, including designing, managing and producing materials, all within a set time limit and budget.
The Design Approach
Since Polar Print’s website and marketing materials needed to be in keeping with Polar’s original style, the branding is notably similar. However, the dominant colour for Polar Print has been reversed to white and the word ‘print’ has been given a different font to make it more recognisable.
The aim of this project was to be minimalist and bold. The branding is very graphic-heavy, with images of printing technology and deliverable products to draw attention to the quality of the print. As Polar Print is an eco-conscious printing company, clean, white images serve to reflect this, along with bold polar bear imagery.