How To Cement Your Brand’s Reputation In The Local Area
Whether you’re a start-up or an existing business looking to increase your profits, these tips
are a great foundation in local area marketing.
When it comes to the Internet, the world really is your oyster, Yet, for many types of business, it can make more sense to concentrate on your local market. If you have a bricks and mortar business, then you’re more likely to receive footfall from consumers in the immediate area, while start-ups can benefit from zoning in on the local community to help learn about their target market before expanding their operations at a later date. With these tried and tested steps, you’ll work towards establishing a reputation as being a market leader in your local area.
Having an eye-catching design for your brand is the first step in attracting new customers to come and find out what you’re all about. Logos can be displayed on your website, stationery, printed marketing materials and even transportation. It’s important to go for a consistent approach across all media and to make sure that your logo conveys your brand message. Are you eco-conscious, affordable, fun, trustworthy, sophisticated? All of this can be put across with the right logo design that is printed using an appealing colour scheme.
Local Search Engine Optimisation Techniques
If you want your business to be found on the Internet, and you don’t want to pay for advertising, then you’ll need your website to be listed high up in Google’s search results – preferably at the top. To achieve this while making sure that the visitors that come to your website are viable leads that convert, you’ll need to make sure that you focus on a local market. Local SEO services will help you rank well for key phrases such as your business industry + local area, for instance ‘hairdressers in Clapham’.
Word of mouth is still a key marketing technique, especially in the digital age. A whopping 88% of consumers are known to trust online reviews as much as personal recommendations, so it’s essential that you build a catalogue of positive feedback reviews about your products and services. Facebook community pages, local forums and review sites such as Feefo are all important platforms which consumers might use to check you out, so make sure you feature favourably across as many as possible.
In a world that is dominated by technology, it can be easy to forget about traditional marketing staples such as printed advertising. But materials such as flyers and direct mail still have a lot of relevance in today’s local marketplace. By reaching out directly to your target market, you can put together some eye-catching copy and teamed with your attention-grabbing logo, you should be onto a winner. Imagine that your local consumer is sat at home thinking about getting their garden revamped, when a promotional leaflet offering landscaping services drops through the letterbox. This is going to make them sit up and check out your website. Don’t neglect some of the original methods of reaching out to consumers, they still work well within a local market.
Active In The Community
If you want to be successful in your local marketplace, then you have to be both visible and respected. One way to achieve both is to sponsor a local event – whether it be a summer fair, or a fireworks night. When local consumers see your branding across all promotional materials advertising the event, then they’re bound to remember your name and respect your brand for its involvement in the neighbourhood. Follow these tips and prepare to invest in the future of your local business. It may take time to cement your reputation, but marketing is a long game and by taking continuous positive
action towards promoting your business, you’ll begin reaping the rewards in no time.