Branding Design for Farleigh Hospice
BRANDING | GRAPHIC DESIGN
We were asked by Farleigh Hospice to produce a more modern and contemporary version of their already well-established brand. As a charity it made the brief fairly complex, as what we needed supporters of the hospice to continue to recognise needed to be reimagined to seek new support. Once completed we were able to look at marketing materials too for further exposure. Our initial suggestion was to run a workshop with both the staff at the hospice and the patients. This would give us a clear indication from both those who worked there and those who were cared for as to exactly what their thoughts on the logo were and what they might like to see changed. We ran a total of five meetings and workshops, which gave a clear brief as to where the brand needed revamping.