Branding and Graphic Design
IN ESSEX AND BEYOND
One of Chelmsford’s oldest Taxi companies approached Polar to enhance their online presence. The Taxi company had an old website with some pressing issues that needed to be tended to and a poor conversion rate. Polar stripped the site back to its former content, keeping hold of strong SEO related items that would stand the new site in good stead. The new site, along with a new refreshed logo mark, showed a drastic new feel for the company; the site moves away from the traditional black and yellow taxi company and brings in a new more modern colour palette of blue and silver.