We’re beginning the New Year with a mini blog series in the hope it will allow our clients to get to know the team a little better. Every month we will be interviewing a new member of the Polar team and asking them questions about their career, achievements and aspirations. First in the Hot Seat is Lee Sturgess, the Creative Director here at Polar. Here from day one, Lee has put a lot of hard work into fulfilling his passion, and his grit and determination are testament to the successful, award-winning design agency that Polar is today.

Hello Lee! Can you tell us a little bit about your role at Polar?
Hello! As I started the business back in 2013, I suppose I can be considered Polar’s founder. However, as most small business owners know, the founder takes a lot of roles throughout the first couple of years, so I’d like to say I have had the honour of being Polar’s designer, developer, accountant, marketing manager, admin assistant, and, of course, the office cleaner! Thankfully now I just run the design side of the business.

What is the best thing about working at Polar?
For me, I always wanted the independence of owning a business; to know that something was entirely my own. I have always been driven to produce work that is of my own style and of my own brand, and Polar gave me the platform to be the designer I wanted to be and exercise my creative freedom. Second to this and something that has developed over my time at Polar is that I very much enjoy helping other designers reach their goals, as well as interns and other businesses.

Who are your favourite clients to work for?
I always love when a client approaches me saying “we have a blank canvas”. From the get-go, this excites me as it gives our team the freedom to do what we do best: create. Some design briefs are very restrictive, yet the best results tend to come from the informal, friendly approach which we strive to deliver here at Polar.

I believe that our clients enjoy working with us because we are different from your average agency; we become an extension of their team and, much like a friend would, we want to help improve their business for them.

What do you consider your greatest career achievement?
After starting my business in my bedroom with just £100, I think that winning Young Entrepreneur of the Year at the Essex Business Awards has to be my personal highlight. Winning Gold at the Essex Digital Awards 2 years running also comes close and was a fantastic personal achievement.

What is your favourite inspirational quote?
I spotted this on a napkin in a restaurant once and it has stuck with me:

“Strive for perfection in everything you do. Take that best that exists and make it better. If it does not exist, design it!” – Sir Henry Royce.

What advice would you give to an aspiring designer?
Another of my favourite quotes:

“Nothing in the world can take place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts.” – Ray Kroc

What is your favourite film of all time?
I’m a big fan of Tom Hanks, so I would have to say either The Green Mile or Catch Me If You Can.

Thanks Lee! We’ll let you get back to your designing.
Thank you!

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