A Look at Some of the Most Iconic Logos in History

A good logo can elevate your entire brand. Here are some of the most successful and recognisable logos that have ever been created.

Whatever your industry sector, today’s businesses operate in a more competitive marketplace than ever, and need to take advantage of every competitive edge they can muster.

In a world where reputation is everything, brand image is one area that can elevate you above the rest – and unlike so many aspects of marketing, it is something that cannot be simply replicated or “done better” by your competitors.

A key part of that brand image lies in your company’s logo. When it comes to logo design London and other capital cities around the world have seen some classic and iconic brands across their skylines over the years. Here, we take a look at six of the best, from a diverse range of eras and industries.


No discussion of logos can possibly avoid the most famous design the world has ever seen. The capital M that doubles as golden arches is recognisable in practically every country of the world, and has been seen everywhere from Red Square to Tibet.

The design was actually born in 1962, and gradually superseded the slightly creepy- looking cartoon cook that had represented the brand since the 1940s.


Proof that simple is sometimes best, Ford’s logo is, at heart, nothing more than a word. The logo, of the word Ford in that well-known font, was designed way back in 1907 by Childe Harold Wills, and 20 years later it was encapsulated in the famous blue oval that we all know so well.


Fast forward to the 1980s, and we entered the MTV age, best known for – well, MTV. This logo is worthy of a mention not just because it is instantly recognisable, but because it has remained so despite constant tweaks and changes over the years.

Right from the start, the large capital M with a small “TV” scrawled across it has been through different evolutions of size, font and colour scheme. Yet the underlying design remains instantly recognisable to a whole generation.


First seen in 1971, the Nike “swoosh” is often hailed as the greatest logo ever. It ticks all the boxes of being simple, unique and recognisable while conveying the idea of speed and agility that is so important to the brand.

It was the brainchild of designer Carolyn Davidson, who received the princely sum of $35 for her creation. At the time, Nike’s co-founder Philip Knight was quoted as saying: “I don’t love it, but it will grow on me.”


Another triumph of simplicity, 7-Eleven says everything it needs to say and is a logo that is recognised the world over. Introduced in 1946, the name and logo were designed to emphasise the extended opening hours, that pre dated the current era of all day opening by around half a century.


Not every classic logo has been around for generations. Today, Google is one of the most powerful companies in the world and is also the most recognisable, thanks to its distinctive multicoloured logo. Designed by Ruth Kedar in 1998, the logo has been through some minor updates over the years but has not strayed far from its original design.

Creating an iconic logo requires a combination of time, design flair and luck. While our insights into the human psyche can help guide a design, until the logo is launched, we can never really be sure how well received it will be.

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