Design tips for your exhibition stand
Stand out from the crowd at trade shows with a well-designed exhibition display that positions your brand in the best light.
Trade shows and exhibitions can be a really effective way to build awareness of your business, develop relationships and, ultimately, win new customers. They can, however, be costly, in terms of both money and staff time, so it’s important to stand out from the crowd and make the most of the opportunities they have to offer; and a well-designed exhibition display can really help you to do this.
Know your audience
The most effective exhibition displays are those that make a connection with the target audience. So, before you start designing, put yourself in your customers’ shoes and think about their wants and needs. You can then tailor your exhibition design accordingly to ensure it has the maximum impact on the right people.
Make the most of the space
Winning business depends on you catching the eye of potential customers so it’s important to make the most of the space available to you. If you have a large, corner booth, feel free to unleash your creativity with bold designs and unusual shapes or gimmicks that really garner attention. Smaller businesses can benefit from well-designed pop-up exhibition banners which are cost effective and reusable yet can still have a big impact.
To really make your brand stand out from the crowd, why not take advantage of the opportunities offered by new technology and create an interactive display that gets people talking. A live social media wall will attract people’s attention and help to generate conversation about your brand or, alternatively you could look at displaying videos or even incorporating a virtual reality booth which enables customers to explore your products or facilities.
Keep it simple
While you can play around with the shape and structure of the display, design tends to work best when it’s kept relatively simple. Keep text to a minimum and stick to key messages illustrated by large images or graphics that appeal to your target audience. And of course, make sure that your company name and logo are prominent and easy to spot – after all, there’s no point attracting people’s attention if they can’t remember who you are!
First impressions count, and this is especially true for exhibitions. With this in mind, it’s vital that your exhibition display looks professional. Ensure that fonts and colours are consistent and in line with your organisation’s brand guidelines, and make sure any images used are the highest resolution possible for a clear, crisp finish. The materials used for your display should also be of good quality and a good fit with your brand image and company offering.
Think beyond the design
Attracting potential customers to your stand is just half of the battle – the next step is to convert their interest into sales. To do this, you need to think beyond the design of the exhibition display itself and ensure your stand is an interactive, friendly and informative space that places your brand in the best possible light.
When it comes to winning new business at trade fairs, a great exhibition display is indispensable. Our designers are experienced in creating effective displays that help you stand out from the competition so get in touch today to find out how we can help.