Make a great first impression with a professionally designed brand
Today’s graphic designers can offer a holistic branding service, helping you to cut costs and create a consistent, effective brand identity.
When launching a new brand, first impressions count, so it’s important to get it right. To attract customers or clients, you need your brand to appear consistent, professional and trustworthy – and good graphic design agencies can help you to achieve the results you’re after. Far from just creating pretty pictures, today’s graphic designers offer a holistic service, which covers most, if not all, aspects of developing and launching a new brand.
Creating a brand is about so much more than choosing some colours and creating a logo. In order to be effective, your brand identity needs to accurately reflect your brand values and who you are as a company, as well as appealing to your target audience. Many design companies will help you to tease out these aspects of your brand, creating a clear brief on which they can base the rest of their work.
By understanding your brand and what you want to achieve, a graphic designer can create a distinctive and personalised brand for your company. Depending on what you’re looking for, this can include a number of different elements, from a simple logo, through to a comprehensive brand identity, with brand colours, typography, imagery, key messages, and a set of brand guidelines to ensure consistency across your current and future communication materials.
For most companies today, having a strong digital presence is essential. Luckily, website design is a weapon that many modern graphic designers have in their arsenal, and if they also created your brand and logo design, they will understand its uses and applications when it comes to getting the brand noticed online. Taking this approach enables your company to benefit from an eye-catching, responsive and effective website that integrates seamlessly with your messaging and the look and feel of your new brand.
Even in today’s digital world, printed materials still have a very important role to play when it comes to branding and marketing. With so many of us suffering from email overload, promoting your business through the medium of print can help you to stand out from the crowd. A good designer will be able to translate your branding into different printed formats that present your organisation in a professional light, whether you are looking for a glossy brochure, a detailed annual report, or an eye-catching PVC banner or exhibition stand to use at events.
Consistency and cost savings
While you can use different suppliers for each of these branding elements, using the same graphic design agency for the whole branding project will help to ensure consistency across your messaging, tone of voice and design – vital for winning the trust of potential customers. What’s more, hiring just one company to take care of your branding needs can also save you money. Here at Polar Creative, we offer bulk project discounts to clients who hire us for more than one service. For example, if a client works with us on branding and website design, we are able to reduce our costs by around 10%.
Whatever level of branding support you’re looking for, using a graphic designer will help you to achieve professional results that really have an impact on your target audience. To find out how we could support the launch of your new brand, please drop us a line today.