James Haskell TV

The Brief and Background

Internationally renowned rugby union player, James Haskell approached Polar to create a personal brand for his online Youtube channels to represent the athlete as both a rugby player and a personality; Bold, Big, Brash and Loud!

Our Approach

Plan, Develop, Design, Build

Working closely with James, we fine-tuned a brand that incorporated his initial and the scrum shape position in the back row, something that James really connected with. The success resulted in James also working with Polar on branding his DJ and nightclub venture ‘Back Row Beats’.

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