Having recently rebranded, e2v tasked Polar with developing a new visual style for all of their in-house marketing collateral. Polar embarked on a number of phases to deliver the required outcome through idea generation, concept development, meetings and review sessions. The outcomes included the creation of new designs for White Papers, Brochures, Posters, Exhibition Graphics, Digital Displays and Guidelines, which could be used across e2v’s global locations.
Plan, Develop, Design, Implement
Hayley Spalding, Marketing Communications Manager from e2v said: “We wanted to create a cohesive, engaging and flexible set of guidelines for our brand. Lee worked closely with the communications team to create a set of visuals to ensure brand alignment across all customer touchpoints. As a result, we now have a future-proof and beautifully designed set of collateral, created both to budget and on-schedule.”